John Dockendorf, Partner and Alexander Passon, Partner, Forklift DataJohn Dockendorf, Partner and Alexander Passon, Partner
The growing e-commerce landscape and evolving customer behavior have led retailers to implement dedicated retail analytics programs. Even as more and more businesses start implementing core business decisions based on data insights, problems like siloed information sources and undefined analysis metrics continue to hinder the authenticity of retail analytics.

So how can a business strengthen its analytics to ensure impactful e-commerce growth and brand status improvements?

Forklift Data answers this question with its comprehensive services suite that enables clients to establish a robust analytics posture, drive significant improvements in day-to-day operational efficiencies, and spark better business outcomes. Working with small and large CPG companies across multiple industries, Forklift’s portfolio includes assortment analytics, detailed P&L management, demand planning, and dashboard creation, among other services.

“Steering a business from reaction to action, we utilize data in a predictive and proactive manner to head off forthcoming retail problems and improve our client’s operations,” says John Dockendorf, partner of Forklift Data.

From understanding variable costs to securing overlooked profits, Forklift Data helps enterprises achieve business goals through its retail accounting services. It creates a proprietary model to streamline massive amounts of data and couples it with point of sales (POS) and syndicated data to highlight product space and increase product recommendations from an operational or market share lens. Its experts also reinforce return on investments and boost inventory metrics by developing a budget-friendly planogram to identify operational improvements. Through its proprietary algorithmic methods, it prepares an accurate metric system for forecasting inventory allocation, unique purchase flows, and joint business planning tasks. Forklift Data extracts critical datasets to aid decision-makers in managing operational adjustments for running a profitable retail business.

“We offer our clients best in class level of detail, perform the heavy lifting on analytics, and extract the insights for imparting functional business changes and future growth,” states Alexander Passon, partner of Forklift Data.

Forklift Data provides crucial customer and market information and consults, trains, and teaches businesses how to use their retail data effectively. It guides them to scrutinize profit and loss actions for acquiring maximum profits and avoiding bogus charges. At the same time, Forklift Data harmonizes with the on-demand nature of the supply chain environment to support its clientele in maintaining their stock while ensuring proper demand planning. This strategy works to build consistent shelf storage that aligns with the ever-changing e-commerce arena.

When onboarding a client, Forklift Data provides free-trial acquisition models to build a business strategy that ensures improved revenue generation and bypasses potential risks. After signing a non-disclosure agreement, it begins the engagement by gaining administrative information to enable powerful analytics that delivers insights into revenue opportunities and sources of inefficiencies across their operations. Forklift Data’s end-to-end process provides a free look at results while rapidly alleviating the workload around demand planning in a resource- and cost-effective manner.

Steering a business from reaction to action, we utilize data in a predictive and proactive manner to head off forthcoming retail problems and improve our client’s operations


Forklift Data has a proven track record of successfully assisting retailers and retail brands in implementing suitable business growth strategies. Recently, the firm collaborated with a large $3 billion+ CPG company serving the disposable plastics space to resolve a seven-year-long shelf space problem. Forklift Data began by inspecting the client’s transition data to pitch new products and innovations in the household essentials area of Target. Instead, Forklift pivoted the strategy and took an operational focus to make Target realize the misallocation and over-spacing of national brand vendors and extracted operational, POS, inventory, and market share data to shed light on the under-spacing and product stocking struggles of internal brands. The mathematical data and analytics led to Target’s initiative of changing assortments and shelf spacing allocations, which helped the large CPG client procure 53 percent shelf space and $300,000 extra dollars in retail sales per week. Forklift Data resolves to uplift the status of a brand via its advanced retail solutions. Its mission is to improve the welfare of a business’s supply chain, financial planning, inventory management, bottom-line operations, and retail analytics in tandem with the ever-evolving consumer market. Through its founders’ combined 30 years of experience, Forklift Data envisions a future of growth in the retail industry.