Filuet
Closing the Gap between Ecommerce and Off-line Retail

With the swift upsurge in labor costs and increasingly complex e-commerce supply chains backed by customer demand for service anytime and anywhere, companies in the global retail space are on the lookout for fully integrated retail & product access solutions that seamlessly combines hardware and software with the right training regimen and product installation, while also providing 24/7 global support. Catering to this need is Cyprus-based Filuet, a BPO & technology solution provider that solves business problems through technology and process innovation such as automated retail services in 19 countries. “Filuet is one of the few global players with more than ten years of deployment expertise in automated retail systems integrated into a holistic omni-channel game plan,” begins Alex Rashkovan, Executive Chairman at Filuet.

Filuet has forged a vast partner network & support hubs around the globe with its BPO (business process outsourcing) & technology solutions. As a full-stack integrator for direct sellers (D2C) focused on the Eurasia space, Filuet delivers a broad range of services to solve challenges in the e-commerce, retail, and direct sale realms. Underpinned by proven market entry and development models, Filuet is driven by the mission of supporting multinational corporations as they expand their footprint in the global market.

Filuet’s clients—primarily large multinationals dealing with consumer products—rely on the company for its broad suite of BPO & technology solutions that enrich lives and businesses. In a similar vein, the Filuet team never turns down a challenge and frequently collaborates with enterprises in various industries and areas to help them achieve their goals. In one instance, its longstanding partner, Herbalife Nutrition approached Filuet to develop an effective productaccess solution that required minimum staff and real-estate. Filuet gathered a team of experts in UI/UX development and payment systems and established a start-up within Filuet named automated sales centre (ASC) and the auto-attendant (AA).

ASC is the world’s first system to provide holistic technology solutions that allow users to instantly access products using any payment method while seamlessly integrating into an Omnichannel strategy and corporate back-end systems.
The company developed a new and innovative self-service store that allows retailers to operate from any location at their convenience. Their ASC machines can be installed in any location, provide services in any language, and accept any payment method. The system combines software and hardware that powers an automated retail machine and allows customers to shop 24 hours a day. From cosmetics to electronics, every retailer can customize and control the customer user-interface remotely while choosing the best sales-plan to display in the Auto Store.

Additionally, the firm’s solutions address a key problem in the retail space: maximizing revenue while minimizing operational expenses. Due to the pandemic, retailers experienced sky-high under-utilized real estate costs, with rent accounting for 25 per cent of all expenses. Although businesses were required to pay rent 365 days a year, they remained closed for more time than they were open due to labor laws, holidays, operational issues, and government mandated lockdowns. Addressing the need of the hour, Filuet has carved a niche in the industry with its unmanned store that offers 24/7 access.

Furthermore, the company combines proprietary software with a fully customizable automated retail kiosk, effectively doubling the number of sales channels and redefining the automated retail sector. Filuet, with its expertise in automation, enhances the capabilities of conventional vending with computational power to create a better user experience. The platform’s key benefit lies in its seamless user experience, similar to making an online purchase through any popular e-commerce platform. It accepts a wide range of payment options, including credit cards, debit cards, cash, and QR codes or e-wallets.

Going forward, Filuet will focus on expanding across Greater Asia & the New Silk-Road. In terms of technological advancements, the company is currently working on the next generation of their hardware, the company’s software is upgraded on a regular basis, and they are also adding an app with a variety of new features. Filuet is nearing the end of a new hardware release that will be built on smart shelves, computer vision, and artificial intelligence to offer a grab-andgo approach alongside the well-established smart vending ASC that has operated successfully for more than a decade.