Chris Chanho Baek, Chief Marketing Officer and Managing DirectorRenowned as ‘The Interactive Company,’ digitalDigm harnesses a sophisticated array of information and communication technologies (ICT)—from radio frequency Identification (RFID) and proximity sensors to facial recognition and artificial intelligence—to craft cutting-edge solutions that redefine how retail businesses connect with their customers inside stores, setting new benchmarks for what high-tech solutions can achieve.
Each innovation solidifies digitalDigm’s role not as a participant in the digital age but as a creator of a futuristic retail experience that helps brands grow through positive interactions with the community.
The company’s mission aligns perfectly with the surge in cloud service adoption across South Korea, signaling a broader shift toward digital transformation in the retail sector. Clients with offline stores want to shift to digital primarily to increase brand awareness and provide new experiences to store visitors while addressing cost efficiency due to rising labor costs. digitalDigm aids in overcoming these challenges by integrating IoT, robotics and AI into offline retail operations. For instance, if a customer wants to browse a product in-store and check their specifications, they no longer need to wait for a sales executive to get free. Placing an interactive kiosk can help them gain the necessary knowledge about a product or consult with sales managers remotely.
“Such services help retail stores enhance operational efficiencies and elevate customer experience, offering a significant competitive advantage in facilitating non-face-to-face interactions and automating store functions,” says Chris Chanho Baek, chief marketing officer and managing director.
One of digitalDigm’s latest innovations in line with the strategy is the Digital Signage Manager (D2 DSM) system—a one-stop solution designed to seamlessly integrate digital technology into physical stores. This platform manages and controls in-store kiosks and digital signage, providing robust content management, real-time service monitoring and application performance management.
Each innovation solidifies digitalDigm’s role not as a participant in the digital age but as a creator of a futuristic retail experience that helps brands grow through positive interactions with the community
Another example is the premium experience store ‘T Factory’ of SK Telecom, the largest telecom company in South Korea. digitalDigm helped them build the first contactless store in the country that caters to the non-face-to-face consumer trend. The store allows customers to experience brands digitally through kiosks. Its key services include a check-in point kiosk at the entrance for phone verification and facial registration to access services and a bestsellers kiosk, which allows customers to select phones and provides detailed information and comparisons on a large display. There’s also a self-planner tablet, offering self-service features to explore phones and create optimal plans and T Factory 24, an interactive kiosk enabling 24-hour phone activation and immediate pick-up.
Through these in-store innovations, SK Telecom is improving its brand awareness among the millennials and Gen Z. It is also enhancing sales by increasing mobile phone sales and new service subscriptions.
Along with facilitating such in-store customer experience, digitalDigm is currently developing a solution that analyzes real-time CCTV footage in retail stores to provide valuable data to corporate clients for effective marketing. This solution will provide insights such as inflow rate compared to the foot traffic, analyze movement paths and heat maps within the store to identify areas of high interest and use AI to study demographics such as gender, age and pets, providing valuable data similar to Google Analytics for offline environments.
As interest in unmanned stores continues to grow post-pandemic and the demand for store digitalization increases, digitalDigm is showcasing how its online and non-face-to-face services effectively respond to the changing customer needs. In the future, digitalDigm plans to further accelerate the diversification and enhancement of retail tech solutions.
