Lori Schafer, Digital Wave Technology | Retail Tech Insights | Top AI Native Consumer Brand PlatformLori Schafer, CEO
Retailers, wholesalers, and consumer brands are operating on a foundation built decades ago—one that wasn’t designed for the complexity of today’s Omnichannel world. Over time, they have layered on countless systems, each solving a specific problem but creating a tangled web of disconnected data. Now, every pricing decision, inventory forecast, and content update is a battle against outdated technology. AI holds the promise of transformation, yet without a unified data foundation, its potential remains locked away. Achieving this transformation requires more than new tools—it demands a reimagined approach to data, decision-making, and profitability.

Digital Wave Technology breaks through these challenges with a unified, AI-native platform—the ONE™ Platform—where clean, secure, connected data fuels AI-driven solutions for retail, consumer goods, and healthcare. With a master data core, analytical database, and AI framework, every function, from merchandising and supply chain to marketing and pricing, works from one data model and a single version of truth to make faster, more informed decisions that drive growth.

The ONE™ platform offers extensible enterprise solutions configured to the company's business processes. IT teams can extend the solutions’ capabilities through domain-specific models, plugins, and APIs—embracing new technologies and cloud services while keeping core systems stable. Technology and Data Science teams benefit from a rapid development environment to quickly build, test, and deploy new solutions to stay ahead of evolving needs, while lowering the total cost of ownership for solutions. By focusing on business-driven technology and service, the platform helps clients gain a competitive edge through advanced analytics and smooth enterprise integration.

"Our company is focused on helping clients maximize revenue, margin, and profitability while maintaining balanced inventory to deliver exceptional experiences for customers— whether online or in physical stores," says Lori Schafer, CEO of Digital Wave Technology.

The One™ Platform: Unifying Data For Smarter Decisions

The platform's enterprise solutions offer businesses a competitive edge through advanced analytics, automation, and data-driven decision-making.

  • Our company is focused on helping clients maximize revenue, margin, and profitability while maintaining balanced inventory to deliver exceptional experiences for customers—whether online or in physical stores.


Master data management, product information management, and generative AI capabilities centralize product information, generate on-brand product or marketing content, and automate product attribute assignments. Image generation allows clothing to be placed on models without the need for photoshoots, reducing marketing costs.

Merchandising and marketing functions receive a significant boost through omnichannel solutions, ensuring product availability both online and in physical stores. Merchandise financial planning, assortment planning, price optimization, promotional planning, allocation, replenishment, and order management form the foundation for retailers and brands to manage demand, inventory and sales efficiently.

Customers no longer need to format their data to fit predefined templates. AI-driven automation processes incoming data swiftly, allowing users to focus on deriving value from insights rather than managing technical complexities. The ability to ingest and cleanse data from multiple sources accelerates implementation, reducing setup time by up to 75 percent.

The inability to access clean, integrated data limits any business’s ability to make informed financial decisions. For example, a leading fashion retailer struggled with fragmented systems and relied on spreadsheets to manage multi-billion-dollar operations. Purchase orders were often entered late—or not at all—creating a $400 million gap in financial visibility.

Digital Wave Technology implemented its AI-native ONE™ Platform to unify data, automate purchase order management, and provide real-time insights. The retailer gained immediate visibility into spending, ensuring purchases aligned with business plans. Implementation was rapid, avoiding the delays of traditional enterprise software. The company dramatically improved financial accuracy by eliminating manual data entry and errors. This transformation reinforced the retailer’s confidence in the platform as the foundation for future-proofing its operations.

Powering The Future

Digital Wave Technology continues to expand its impact, delivering native AI solutions that transform the retail and consumer goods industries. As the company grows, it remains focused on innovation, scalability, and empowering customers with secure technology that drives real business value. By unifying data and automating critical workflows, Digital Wave helps businesses improve agility, reduce operational costs, and accelerate growth in an increasingly competitive landscape.