Design Intoto
Bridging the gap between complex technologies and quality creative communication

As brands embrace new opportunities that technology brings to the table, they often struggle to bridge the gap between their retail strategy, creative execution, and content delivery. While using technologies to bring a marketing campaign to life is exciting for retail marketers, it can also be overwhelming with possibilities and creative parameters requiring a range of new decisions for brand owners.

Functioning as a leading brand communication services company that works at the intersection between creativity and technology, Design Intoto helps brands embrace new technology and understand its impacts on their creative output.

With its intelligent technology based on purchasing patterns, Design Intoto engages directly with shoppers—curating the right message at the right time.

“The ability to influence consumers at ‘the moment of truth’ through responsive technologies can have a profound impact on business profits, when a customer decides to make a purchase, or abandon it. This is the moment of truth. Intoto specialises in influencing these micro moments.” says Scott Chalcraft, the General Manager at Design Intoto. “We translate complex technologies into high quality creative outputs by working closely with our clients’ tech partners to create seamless experiences and ultimately carve a path to greater profits.”

What separates Design Intoto is its ardent focus on delivering superior services regardless of clients’ varying needs. “While working with a wide range of platforms that run our client’s infrastructures, we realize the need to understand each platform’s specific requirements to set the parameters for creative development efficiently,” states Chalcraft.

For example, the biggest shift for brands and their agencies in the retail campaign is the need to leverage their tech stack to improve performance and track results. Metrics outside of marketing such as Compliance and Accuracy can be a priority, influencing campaign development and how you go to market, particularly across complex retail footprints. Design Intoto helps clients achieve the best possible outcomes from their campaigns by collaboratively working with their marketing and IT teams. To this end, the company’s unique and powerful “Message – Manage – Measure” methodology breaks down the key components to ensure the compatibility between their marketing goals and tech stack capabilities.

Design Intoto also helps control and influence clients’ channels of communication with its robust platform-agnostic Media Management Tool. It aggregates a selection of inputs and enables the management and delivery of assets across all forms of digital or print—through the API integration of responsive content.

Being a creative agency at its heart, Design Intoto’s focus is always on optimizing the content for a particular touchpoint. To achieve this, the company uses a unique approach—the Circle of Influence. It helps Design Intoto influence the moment of truth, where shoppers are making a choice by utilizing the most relevant technologies to deliver the right message. Through their long association with the Quick Service Restaurant category they have developed a model that is scalable to large store footprints, be that physical or digital.

Design Intoto believes that getting consumers to zero in on the clients' products is more critical than ever before. Understanding these micro moments gives clients the best chance to influence the shopper through insight-driven messaging, impactful design, and strategic channel and tech application, and that’s exactly what Design Intoto excels at providing.

Having the ability to develop strong, creative, and strategic content from the outset, coupled with its deep repository of knowledge in technologies, enables Design Intoto to provide clients with a complete brand communication solution. This creates an easy, flexible, and seamless approach to retailing while ensuring a strong customer experience.