Bryon Tidwell, Director of Retail Operations, Data CouncilBryon Tidwell, Director of Retail Operations
What determines whether a customer will buy a product or abandon the cart? In today’s competitive commerce world, customer-centric product content marketing wins customers in-store and online. Manufacturers, however, find it hard to create comprehensive product information and share it among brands, retailers, suppliers, and distributors across supply chains. The complexity stems from the massive amount of content that must be handled, which is often siloed, inaccurate, and prone to errors.

It raises the question, is there a unified platform that allows trading partners to collaborate, manage, and deliver accurate and verified content to promote commerce?

Data Council addressed this challenge with their answer, RIVIR, a product content management and syndication platform. Starting as a full-service content service provider in the specialty, natural and organic industry, Data Council revolutionized how critical product content needed by suppliers, distributors and retailers is originated, maintained, and shared among the trading partner community.

“We believe it is high-quality product content that separates a winning business from ones that fall behind in the race for commerce leadership,” says Rosanna LeCompte-Rice, Sr Director of Business Development, Data Council.

Data Council’s core offering, IX-ONE is a trusted product data and image solution. IX-ONE captures high-resolution images and extensive product attributes such as physical dimensions, weights, ingredients, nutritionals, allergens, label claims, and certifications.

The network of trading partners can leverage the IX-ONE repository to obtain reliable product content for various applications, including logistics, planogramming, marketing, and ecommerce. IX-ONE is the trusted solution for over 4000 suppliers, retailers, distributors, and brokers.

Since the pandemic, commerce is evolving at a rapid pace where it is difficult for modern day brands to manage and share their product content with accuracy and at an efficient speed in the many channels their products are sold. Taking this into consideration and the need to address the product content requirements of their vast clientele with a one-stop platform, Data Council developed RIVIR, an all-in-one product content management platform powered by IX-ONE. The RIVIR platform has a suite of solutions, including digital asset management (DAM), product information management (PIM), and global data synchronization network (GDSN) to revolutionize how businesses and brands proactively manage, retrieve, and share their digital assets, providing a single source of truth. RIVIR delivers real value through improved efficiencies, speed to market, higher quality content, and increased engagement with the trading partner community.

Reinventing product content syndication in the evolving CPG landscape is RIVIR’s GDSN, a GS1-certified data pool for suppliers, data recipients, and service providers. GDSN automatically transfers product information to multiple trading partners at a time, providing ease of transmission with enhanced security.

  • We believe it is high-quality product content that separates a winning business from ones that fall behind in the race for commerce leadership


“Our turnkey platform has key capabilities to meet all product content needs of our clients while leveraging GS1 standards throughout our solutions,” states Bryon Tidwell, Director of Retail Operations.

Data Council has helped multiple organizations resolve product data challenges. A case in point is when the company helped a large national retailer incorporate new item workflows to manage huge amounts of information from thousands of suppliers. The client with different departments such as category management, space management, planogram, marketing, and e-commerce were using multiple tools and databases to populate product content. However, the product information across the teams was redundant and unorganized. The Data Council team stepped in to provide a centralized source of truth by enriching relevant content for each team, ultimately helping the client increase the speed to shelf and product sales.

Doubling down on service excellence and practical innovation, Data Council envisions a supply chain operating with reliable and real-time product data and images, expanding the branded content delivered across all mediums in the omni-channel space.