Adam Parrish, President, Crossroads Services, Inc. (CSI)Adam Parrish, President
Crossroads Services, Inc. (CSI) is a powerhouse in merchandising, delivering comprehensive services to retailers across the U.S. In its 40th year of business, the company has honed its services to a level that not only satisfies but exceeds partner expectations.

Catering to customers operating in the retail and hardware channels, it goes beyond traditional merchandising services by working with commercial distribution partners associated with its clients. The company excels at providing in-store training services for customers and associates, new product introductions and demonstrations, and conducting store surveys with real-time reporting, ensuring retailers stay ahead in a competitive market. Its store remodel capabilities stand as a pivotal addition to an already diverse service portfolio.

Expanding on its in-store offerings, the company offers a distinct set of virtual services, including energy efficiency consulting, program management, and payment reconciliation.

When retailers and suppliers face challenges in project implementation, they rely on CSI’s expertise.

“Retailers and suppliers often approach us with projects that fall outside their planned schedules or exceed their resources. CSI efficiently manages these situations,” says Adam Parrish, president at Crossroads Services, Inc. “Our teams work side by side with our partners at all levels, be it the corporate level for strategic planning, to the field level with their employees, sales associates, or merchandising teams, to guarantee better execution within their stores.”

Cross-merchandising, product planning, and handling product recalls are other areas where the company excels. Its teams ensure products are where they should be, set according to the plan-o-gram, and priced correctly. CSI goes a step further by offering valuable product feedback to enhance top-line sales.

With a seasoned team of professionals deeply familiar with the industry, it provides insights and expertise that set it apart from competitors. This understanding of intricate details allows it to offer solutions that solve problems and boost sales.

CSI is quick to identify and solve issues that might crop up in a project’s early stages. Its focused approach ensures projects stay on schedule without disrupting store operations. Upon completion, it continues to monitor and fix issues that arise after the reset.

Leveraging cutting-edge tablet and smartphone technology, the company’s field service agents swiftly handle service calls in real-time. Reporting is tailored to each customer’s needs. The collected data ranges from images of product placement and stock levels to market intelligence and sales feedback.

Our teams work side by side with our partners at all levels, be it the corporate level for strategic planning, to the field level with their employees, sales associates, or merchandising teams, to guarantee better execution within their stores

CSI offers additional services through strategic utility relationships. It works with utility decision-makers to create proposals that maximize incentive disbursement. A dedicated utility management team handles complex processes, such as fund allocation, ROI calculation, and compliance checks. It also has separate CRM platforms for training and services.

A rich portfolio of success stories attests to the company’s expertise. For instance, in 2003, CSI was chosen to pilot Home Depot’s in-store service program for all 486 stores in the western U.S. During that time, it clocked in over 60,000 service hours per month, a testament to its scale of operations.

Another example highlights CSI’s prowess in boosting sales figures for clients. Having partnered with the company for 20 years, an industry-leading lighting manufacturer turned to CSI to improve their retail presence. CSI stepped in to serve as an active sales partner in key U.S. regions. Integrating CSI’s service team with outside sales teams has allowed for new opportunities and increased sales in targeted markets across the U.S.

These collaborations are a testament to CSI’s ability to extend its role from retail expert to strategic sales partner. The company offers an end-to-end solution that goes far beyond simple merchandising. Its history, capabilities, and approach to solving problems make it a valuable partner for retailers looking to improve operations and sales. Whether dealing with small-scale resets or complete store remodels, CSI has the skills, experience, and technology to execute each project to perfection.