Ahmed Shabrawy, Co-Founder & Chief Innovation Officer and Karim Khorshed, Co-Founder & Ceo, CEQUENSAhmed Shabrawy, Co-Founder & Chief Innovation Officer and Karim Khorshed, Co-Founder & Ceo
Communication is at the heart of excellent customer experience. Today’s customers choose companies that prioritize their convenience and make them feel valued through direct and meaningful communication. This makes it imperative for businesses to embrace personalized, multichannel communication to craft a solid customer experience strategy and provide smart, enhanced, and scalable services.

CEQUENS leads the change in simplifying customer engagements for customer-first organizations through its team of innovation-focused and engineering-driven solution architects solving unique problems in every market it plays.

Committed to bridging communication gaps between enterprises and their customers, CEQUENS offers a suite of multichannel communication solutions and a comprehensive library of reliable business APIs. As MENA’s leading multichannel communication solution provider, CEQUENS today functions as a leader in the region’s digital transformation space.

“Companies don’t just come to us for our trusted solutions, they come because we enable meaningful and deeper human connections with a far more lasting impact on their business,” says Karim Khorshed, CEO of CEQUENS.

CEQUENS delivers its innovative communication solutions to over one hundred markets globally, serving clients such as HSBC, SAP, Google, Careem, Telegram, Anghami, SWVL, and Al Rajhi Bank, and bridging seven billion mobile subscribers to the business world.

Fostering Stronger Customer Connections

CEQUENS has been at the forefront of creating and fine-tuning communication experiences to industry-specific needs for more than a decade. Its multiple-award-winning communication platform focuses on five key elements––customer reach and acquisition, conversion, engagement, support and retention––and delivers simple, reliable, and seamless solutions for each.

For customer reach and acquisition, CEQUENS offers retailers its promotional marketing solution -Campaign Wizard. The user-friendly solution helps clients build innovative, location-based marketing campaigns from scratch and deliver them over multiple channels, such as SMS, voice, email, and WhatsApp.

CEQUENS offers AI and rule-based chatbots and its globally recognized two-factor authentication solution, Verify, for onboarding and converting customers. Its multichannel chat solutions, Campaign Wizard, SMS API, and WhatsApp for Business channels have helped clients achieve significant success, opening the channels for communication, improving customer trust and satisfaction, and ensuring that the customer journey is rewarding and airtight every time.

“Our innovation-focused, engineering-driven approach to problem-solving has enabled businesses to cultivate more meaningful customer journeys and build lasting connections with them. Creating a seamless experience means meeting the customers on their terms, giving them multiple options to engage with a business, and understanding their needs,” says Khorshed. “As no two clients have the same goals and needs, personalization in transactions has become the new norm, a concept we wholeheartedly celebrate at CEQUENS through our solutions.”

Our uptime, certifications, and licenses have enabled us to gain our customers’ trust and ensure that we are 100 percent compliant. We also offer round-the-clock, multilingual support where all queries are answered almost immediately

The CEQUENS team focuses on driving successful client partnership programs by following consulting practices for partnership-related endeavors. The team constantly analyzes and investigates its platform’s current processes and types of engagement, which helps them evolve the brand experience by offering clients the most effective mix of products and solutions to enhance communication and engagement experiences for their end customers.

Unlocking New Levels of Security

CEQUENS’s name is synonymous with reliability across the board, and this includes the security of data processing with the highest standards. Its platform applies world-class security and safety measures during data processing, including value masking for sensitive data like PIN codes and account numbers, media content restriction, sensitive data scanning, and truncated logging values. Any integration with its platform is via secured endpoints (SSL/ TLS) to guarantee no man-in-the-middle attacks. The platform gives clients the flexibility to establish a site-to-site connection to guarantee a high level of encryption and security.

The platform does not store any card or customer information; rather, all data gets processed on the fly during the messaging routing and termination logic. It runs analytics in terms of aggregations to give more insights to customers without analyzing any part of the message content.

However, if a breach occurs, CEQUENS leverages well-established security management processes, such as change management and incident management, to triage the issue. The company begins with incident detection, followed by recording and taking urgent actions, including recording the data and time of the incident, restricting/preventing access to affected data, informing and communicating with the concerned entities and stakeholders, and interviewing the people involved. The CEQUENS team also tries to find more evidence and information, analyzes them, and performs post-incident actions.

Prioritizing security in all its processes and product development phases, CEQUENS contracts with an external auditor to perform penetration testing on its platform twice a year, ensuring compliance with existing and new features.

Powered by Continuous Innovation

Over the years, CEQUENS has worked tirelessly to strengthen its brand and enrich the experience they deliver to clients. The brand is celebrated for its expansive operator coverage. It has the largest direct connectivity network in MENA and the best-quality routes. As a result, the company has amassed numerous examples of tangible business growth through the utilization of its products.

  • Our Custom-Fit Technology and Lightening Speed Network, coupled with the highest security standards have enabled us to gain the trust of our customers over the years


One of CEQUENS’ unique selling propositions is scalability and need-based offering, as they really listen to and grow with their clients, providing a level of customization regardless of size.

“Our uptime, certifications, and licenses have enabled us to gain our customers’ trust and ensure that we are 100 percent compliant. We also offer round-the-clock, multilingual support where all queries are answered almost immediately,” Khorshed says.

These services have helped CEQUENS evolve from a startup in 2011 to a global communication solutions provider with many prestigious awards and accolades over the years.

With the same zeal, CEQUENS continues to improve communication, adhering to the highest security standards and helping businesses go digital to realize their full potential.