Moshe Milman, Applitools | Retail Tech Insights | Top Retail Automation Solutions ProvidersMoshe Milman, Co-founder and COO
The digital era and the recent breakthroughs in AI have reshaped the retail industry, requiring brands to innovate rapidly. This requires retailers to increase the speed and precision of software development and testing, a challenge magnified by the complexity of retail applications and the number of browsers and devices used to access them. Traditional testing methods struggle to keep pace, often becoming bottlenecks, hindering progress. Amidst these changes, the past few years have seen an intensified focus on cost reduction for retailers, making automation not just a strategic advantage but a necessity for retail companies.

Applitools is uniquely poised to address the challenges in modern retail organizations by offering the first fully autonomous testing platform, the Applitools Intelligent Testing Platform, that integrates AI into every stage of the testing lifecycle. It provides an AI-powered autonomous testing solution tailored to the retail sector’s demands. With Applitools, retailers can test product changes, content changes and new features faster than ever before while reducing the cost of testing by more than 30%.

“By enabling autonomous test generation, that drastically increases test coverage without any authoring and maintenance overhead, and allowing teams write complex tests in plain English, we accelerate innovation and reduce costs, without compromising quality,” says Moshe Milman, co-founder and COO of Applitools.

By enabling autonomous test generation, that drastically increases test coverage without any authoring and maintenance overhead, and allowing teams to write complex tests in plain English, we accelerate innovation without compromising quality

This democratization of the testing process empowers teams of varied technical backgrounds to contribute effectively, streamlining development cycles. The Applitools Intelligent Testing Platform also comes with an intelligent test execution layer that can execute tests across multiple browsers and devices at a speed and stability previously impossible. Applitools includes AI-powered self-healing capabilities that eliminate 90 percent of the test maintenance effort.
The Applitools Intelligent Testing Platform is the first testing platform that caters to users with different skill levels. Non-technical users can rely on Autonomous to auto-generate tests, record their tests, or simply write tests in plain English, in the browser to create and run tests on the same execution infrastructure to cover all environments with zero setup required. This allows retailers to innovate fast and deliver flawless digital experiences to their customers while managing their entire application quality from one unified dashboard, reducing overall cost. Applitools allows users to write tests using code by relying on open-source frameworks like Selenium, Cypress and Playwright and then execute these tests on the Applitools Execution Cloud.

The adoption of Applitools by leading retail brands has marked a significant shift in the industry, reducing testing times and enhancing digital experience quality and reliability. These improvements directly translate into better customer experiences, fostering loyalty in a competitive marketplace and increasing revenue.
For example, 1-800 Contacts use Applitools to test customer experience and quickly find unintended changes. They have run thousands of tests with Applitools on multiple browsers and devices in minutes and managed to cut manual testing dramatically to automate most of their UX tests. Since adopting Applitools, they have increased the velocity of their releases, and are now releasing multiple times per day. This is due to Applitools’ AI-powered test automation, which allows 1-800 Contacts to fully automate the testing process, saving multiple hours per release. Applitools integrates fully with their release pipeline and checks all web and mobile app pages.

The Applitools Intelligent Testing Platform offers amazing opportunities to accelerate testing to keep up with the pace of CI/CD and frequent content updates. It is the only solution in the market that combines cutting-edge GenAI technology with proprietary visual AI algorithms, which has powered millions of tests daily for years for the world’s top brands.