advarics
The Key to Unified and Efficient Retail Experience

Navigating beyond the traditional binaries of online and offline, the future of retail is poised for a multifaceted evolution that renders conventional labels like ‘omnichannel’ insufficient.

In this evolving landscape, consumer touchpoints will diversify, giving rise to an era where retail will not only proactively engage with consumers—regardless of their location or platform—but also foster a more dynamic interaction.

advarics, a leading-edge technology firm, stands at the forefront of this brave new world, ushering in a new, unified retail paradigm.

Specialising in merchandise management solutions, advarics covers a broad spectrum of operations—from orchestrating purchase orders and managing inventory to facilitating stock transfers between stores and warehouses. The company’s robust checkout software solutions are another testament to its adaptability. Seamlessly integrated with major e-commerce platforms like Shopify and Magento, these solutions leverage real-time APIs within its purpose-built enterprise resource planning (ERP) system for the retail sector.

“Although we do not claim to be experts in domains like webshop solutions, planning, or expansive CRM systems, our targeted focus sets us apart from other vendors who may specialise in niche areas but lack a holistic understanding of merchandise management,” says Roland Köhler, founder and CEO of advarics.

The company’s role is significantly shaped by the rise of social media and sharing economies. Real-time, seamless integration of applications, data lakes, and platforms is not just possible today— it’s also far more cost-effective than three decades ago. advarics leverages this technological readiness to offer highly integrated, best-of-breed solutions to enhance customer experience and operational efficiency in retail.

For example, advarics is at the cutting edge of trends like mobile payments and decentralised POS systems. By democratising the checkout experience, customers can finalise transactions in various settings, whether in-store or at an external event. This flexibility extends to online consumers who wish to complete a purchase in a physical store, effectively creating a truly unified buying experience.

Moreover, advarics actively collaborates with other industry-leading solutions, adhering to a macro services-first and API-first approach.

advarics fills this gap with agile, cost-effective solutions, purpose-built for small to medium-sized retail businesses.

One such area pertains to offering cloud-native solutions. From the get-go, its products were not a migration from a legacy on-premises system, but a ground-up development designed for the cloud. As early as 2009, the company began prototyping in web browsers, taking advantage of what are today known as data centres.

However, the landscape has shifted now as cloud applications struggle with issues related to various operating systems and multiple form factors such as smartphones, tablets, and desktops. With an aim to dispel these barriers, advarics develops its applications as progressive web apps.

Unlike traditional websites, these solutions are bona fide web apps that function across all devices and operating systems, completely independent of app stores. This allows clients to deploy its comprehensive merchandise management solution wherever and whenever they choose.

“As retailers transition to our device-agnostic solution, they’re phasing out antiquated, on-premises systems that required costly local servers and complex VPNs. Our solution eliminates the need for such infrastructure, often reducing costs by up to 80 percent,” says Köhler.

advarics consistently outpaces competitors in delivering value and rapid time-to-market. For example, it fully implemented its management system for a fashion retailer with 240 European stores, navigating unique tax codes and business complexities, in just 110 days.

As the retail industry undergoes a transformative shift toward a consumer-first model, advarics remains in lockstep with this evolution. The company advocates for intelligent, efficient, and cost-effective integration of third-party services and ecosystems while cultivating a climate of innovation.

Guided by three core principles—breaking down traditional retail barriers, fostering rapid and economical integrations, and enabling agility in decision-making—advarics equips retailers with the tools necessary to excel in today’s interconnected and rapidly changing marketplace.