JUNE - AUGUST 2023retailtechinsights.com 19now is implementing the google recommendations engine on our website to provide more personalized and relevant product recommendations for our customers. It uses a similar algorithm to what YouTube does to recommend videos based by what it knows about you! But instead of videos it recommends relevant products! Even email, marketing, and other such services were mass-marketed in the past with little personalisation, only segmentation. There is a great opportunity right now to look at vendors that can personalize experiences for customers and make the content that we send and share with them more relevant. What kind of changes do you anticipate within this industry in the next few years?It has to be automation, whether it be chatting to customers via a chatbot, creating SEO content or bidding and optimising paid media campaigns automatically with bots through all digital media plattforms. I can imagine a time in the next few years where marketing teams will only manage creative content and copywriting, campaign activations and reporting will all be automated and self serve!! What are the advantages of having a higher social credit in the retail market, and how does social commerce seek to provide similar benefits?One of the benefits of social credit is the capacity to launch and distribute new products and services. Another advantage is personalized selling. In a physical store, I appreciate it when there is a personalized service representative assigned to ask questions and make recommendations. Social commerce strives to replicate this component and provide similar customized services in a social channel, making it as similar to a physical store and marketplace as possible. The key difference is social commerce uses real and relevant talent and content that is relatable to share products and services! What would be your advice to a professional with a similar experience and background as yours?I would want to provide two primary pieces of advice. The first one is to work on building your personal brand. `What is your own brand?' I frequently ask my peers this question since, in the modern world, establishing one's brand is essential. Your brand comprises every aspect of who you are, including your traits, skills, and experiences in addition to your perspective and philosophy. The feature that sets you apart from other people is your brand.The second piece of advice is the education doesn't need to be expensive or time consuming. One can learn about the market and products from a variety of sources and gain experience on the job, working on relevant projects. The internet is a very practical tool for acquiring knowledge and does not necessarily require education at a university to get an understanding. YouTube and Google searches are two excellent, affordable sources of information. Online tutorials could be very helpful in learning if you are passionate about developing a successful profession in the sector of social or E-commerce. The number one thing for me is that a partner should be a cultural fit for an organization, depending on what market it works in and its type of business
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