September 2021retailtechinsights.com6Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof. September - 2021, Volume 03 - Issue 06Published by ValleyMedia, Inc. To subscribe to Retail Tech InsightsVisit www.retailtechinsights.comManaging EditorLinda BurnsEditorial StaffAaron SmithJoshua ThomasLisa DebraDerrick JohnJohn JamesSteven RichardVisualizerAsher BlakeEmail: editor@retailtechinsights.comsales@retailtechinsights.commarketing@retailtechinsights.comEditorialLinda BurnsManaging Editoreditor@retailtechinsights.comA Tech-Driven Future of Retail Marketing*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff2020 might be over on the calendar, but we're still lingering and learning to adjust to the new normal the world started witnessing last year. The pandemic has undoubtedly forced retailers into a digital acceleration unlike anything we've seen before. Adding to this are the drastic changes in consumer behavior. Needless to say, in 2021, there are many trends retail marketers need to make a note of and address. For instance, right now many online retailers are leaning toward omnichannel marketing strategies. Driven by several different technologies like AI, robotics, IoT, and extended reality (XR), omnichannel marketing strategies are helping the retail industry find newer ways of customer engagement. Besides, technologies like VR and AR are making their waves in the retail industry. If the current trends are to be believed, VR environments will also increasingly be used by online retailers to provide immersive, feature-rich shopping experiences. At the same time, AR will be deployed by offline retailers to allow customers to access information about products they find on the shelves.In this edition of Retail Tech Insights, we bring to you the story of the top retail marketing solution providers that are delivering the best outcomes for their clients. This edition also offers a combination of thought leadership articles from subject-matter experts with real-life stories on fostering robust partnerships and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the best retail marketing solution providers according to your requirements.Let us know your thoughts!
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