October 2020retailtechinsights.com6EditorialToday, the success of a retail business depends on data more than ever, considering its power to personalize shopping experiences. Operational agility, resource optimization, and customer experience are all essential for retail success today, but achieving any of these goals relies on the data that retail businesses obtain through various touchpoints. While it is equally essential for retailers to capitalize on technological innovations, the bottleneck of not knowing what to do with the data could sink the plans of a retail business. On that front, to say that retail analytics is the future of retail could be an understatement. Retail analytics has become fundamental for the retailers to drive their business forward, more so in the new normal brought forth by the pandemic.When fed into the right retail analytics solutions, data can significantly improve the inventory, merchandising, and marketing strategies of a business. Currently, retail decision-makers are increasingly investing in retail analytics and reporting technologies, such as data visualization, location-based mobile targeting, in-store data analytics, andmachine learning and artificial intelligence (AI) tools, to analyze and interpret various sources of data. There is no dearth of technologies in the market that can transform a retail store into a data haven. However, retailers must understand that there is no one-size-fits-all approach while going about such a digital transformation.In this edition of Retail Tech Insights, we bring you the story of some of the most promising retail analytics solution providers that deliver the best outcomes for their clients. This edition also offers a combination of thought leadership articles from subject matter experts and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the best retail analytics solution according to your requirements.Let us know your thoughts!A Data-driven Retail Revolution ­ During the Pandemic and BeyondCopyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof. October - 2020, Volume 06 - Issue 04 Published by ValleyMedia, Inc. To subscribe to Retail Tech InsightsVisit www.retailtechinsights.comManaging EditorLinda BurnsEditorial StaffAaron SmithJoshua ThomasLisa DebraDerrick JohnJohn JamesSteven RichardVisualizerMark WilliamsEmail: editor@retailtechinsights.comsales@retailtechinsights.commarketing@retailtechinsights.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffLinda BurnsManaging Editoreditor@retailtechinsights.com
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