CONTENTSCOVER STORY12LAST WORD30Elevating the Customer Experience through TechnologyWes Dudley,Vice President of Customer Experience, Broad River RetailIN MY OPINIONThe Future of Localization Using AIJackie Long,Director of Merchandise Process, Bealls Inc.08PREPARING BRANDS FOR THE NEXT PHASE OF RETAIL EVOLUTIONMike Weisser,Vice President, Business Development
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