NOVEMBER 2023retailtechinsights.com 19I'm a seasoned E-commerce professional with a track record of driving growth and optimizing digital experiences. Currently at AW Chang Corporation, I currently manage multiple web storefronts, oversee merchandising and homepage optimization, strategize Email & SMS campaigns, and collaborate with developers to enhance website features and conversion rates. I've gained valuable experience worldwide, from London to Dubai and now in New York, collaborating with diverse brands, from startups to established companies. I bring a wealth of cross-cultural insights and best practices to create a thriving work environment.In an interview, Chris Hallisey, head of e-commerce at AW Chang Corporation, discusses the latest practices in the digital marketing space.As the head of e-commerce at AW Chang Corporation, what notable industry trends have you observed in 2023 that are shaping the e-commerce and digital marketing landscape in the retail sector?The biggest trends I am noticing in the retail sector are the shift in brand authenticity and your customers, who will invariably turn out to be your future brand advocates. When looking to promote your brand from scratch or enlighten Chris Hallisey, Head of E-commerce, AW Chang CorporationDigital Marketing Practices Trending NowChris Halliseyexisting customers about your brand, being true to your brand and having authentic content creators is the key to long-term success. In the apparel industry specifically, I think there is a shift in the raw materials used in production to be as sustainable and eco-friendly as possible. I feel like brands are trying to make conscious decisions to help the environment. At AW Chang Corporation, our fabric mill is powered by a hybrid energy system consisting of 1550 solar panels and we recently launched our Con.Struct Green Collection from our Con.Struct brand, which is made from recycled polyester.There has also been an increase in augmented reality technologies throughout the online purchasing journey, where you are able to gauge your size and get a better feel for how your items will look on you prior to receiving the real items, and this is something we are intrigued about testing the waters in.Cxo Insights
< Page 9 | Page 11 >