November 2020retailtechinsights.com6EditorialSince its release in 2009, Magento has created a huge impact on the world of e-commerce. With innovative features and mobile-friendly theme, the open-source eCommerce platform has managed to deliver an outstanding experience to its users. Given the ease with which even major upgrades can be made and the potential returns on investment available, it's no surprise that Magento is among the most popular platforms used by retail brands today. Be it widening its breadth of offerings to serve eCommerce brands of all sizes or focusing on improvements for both developers and end-users, Magento has done it all in the recent past.In 2018, Magento was acquired by Adobe and since then, there have been significant improvements to the user experience of the e-commerce platform. Adobe's expertise in AI and predictive analytics has shaped up Magento as a more intelligent platform. While Magento already has launched in-depth analytical tools like Magento BI (Business Intelligence), adding Adobe's AI and machine learning power has elevated its insight deriving capability to the next level. Now, the company is working on adding more unique features to the platform including AI, voice inputs, among other things. Integrating AI to the platform will help provide more personalised experiences to the consumers with an advanced browsing experience. The presence of voice search functionality, on the other hand, can add value to a Magento e-commerce store by giving it an edge over the competitors. It will enhance the user experience manifold and make the store user-friendly for those with physical limitations. In this edition of Retail Tech Insights, we bring you the story of some of the most successful Magento solution providers in Europe that are delivering the best outcomes for their clients. This edition also offers a combination of thought leadership from subject matter experts with real-life stories on fostering robust partnerships and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the Magento solution provider that best fits your business requirements.Let us know your thoughts!Propelling the Growth of eCommerceCopyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof. NOVEMBER - 2020, Volume 06 - Issue 15 Published by ValleyMedia, Inc. To subscribe to Retail Tech InsightsVisit www.retailtechinsights.comManaging EditorLinda BurnsEditorial StaffAaron SmithJoshua ThomasLisa DebraDerrick JohnJohn JamesSteven RichardVisualizerMark WilliamsEmail: editor@retailtechinsights.comsales@retailtechinsights.commarketing@retailtechinsights.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffLinda BurnsManaging Editoreditor@retailtechinsights.com
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