NOVEMBER 2020retailtechinsights.com6EditorialE-commerce is what started it all! From the Electronic Mall to the first official online purchase (remember that Sting album), those early examples are rooted in business-to-consumer e-commerce. Compared to traditional retail, e-commerce has benefits that can take a business to the next level. A lot of people assume that companies should integrate e-commerce capabilities into their business plan, but it's essential to understand why that's often the case.The most apparent benefit to e-commerce is so fundamental that one may think it doesn't need to be addressed, as consumers can shop online. All of a sudden, geography doesn't matter as much. An e-commerce website means that a business doesn't have to have a prime location in the city or even a traditional store at all. Customers are shopping online instead of in-person leads to other benefits for businesses. Instead of marketing to an audience locally through more conventional advertising methods, online marketing is the focus of e-commerce. Concepts like search engine optimization (SEO), pay-per-click advertisements, and social media help level the playing field a bit. Costs are typically lower in online marketing than the traditional marketing methods required to succeed in conventional retail. Also, it is cheaper to run an e-commerce store once you consider personnel costs versus what it takes to run an automated website. Plus, having no real estate costs in e-commerce is another bonus.Looking ahead, expect technology to better cater to customers. Retail CIO Outlook is presenting a special edition on the top E-Commerce Companies in Europe. We hope this edition will add value to your business strategies and long-term goals.Let us know your thoughts!An Aid to the BusinessCopyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof. NOVEMBER - 23 - 2020, Volume 06 - Issue 17 Published by ValleyMedia, Inc. To subscribe to Retail Tech InsightsVisit www.retailtechinsights.comManaging EditorLinda BurnsEditorial StaffAaron SmithJoshua ThomasLisa DebraDerrick JohnJohn JamesSteven RichardVisualizerVinay CruzEmail: editor@retailtechinsights.comsales@retailtechinsights.commarketing@retailtechinsights.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffLinda BurnsManaging Editoreditor@retailtechinsights.com
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