MARCH 2025retailtechinsights.com 19Unlike traditional solutions that focus on either transactional efficiency or data analysis, PSignite's approach integrates both, providing CPG companies with an end-to-end system that drives smarter decision-making.Bartkowski, whose career spans decades of leadership at enterprise giants like SSA, ADP and Apriso, as well as founding successful ventures such as SI PolSource, ITI, has cultivated a team that mirrors his ethos of precision and innovation.The PSignite team comprises world-class technologists--many veterans of Bartkowski's prior ventures--alongside CPG experts who possess an intimate understanding of trade management's nuances and best of breed practices. This synergy ensures that solutions are not only technologically robust but also grounded in real-world commercial acumen."We're not just providing software. We're offering decades of CPG expertise, ensuring our clients have a trusted partner who understands their unique challenges," Bartkowski emphasizes.Making AI Work in Impactful WaysAt the heart of PSignite's approach to modernizing revenue management is CPGvision, a platform designed with AI and ML at its core, CPGvision's latest version adds Agentic AI. It unifies multiple facets of RGM into a single, streamlined system, with AI agent "helpers" enhancing human performance across the platform.Key Features of CPGvision's Agentic Platform: Data Harmonization ­ Cleans and structures disparate datasets, ensuring accuracy in integration and decision-making. Deduction Management ­ Uses AI to validate and reconcile deductions, preventing revenue leakage. Forecasting Assistance ­ Enables dynamic adjustments based on market trends and retailer demand. Promotion Optimization ­ Provides AI-driven insights to maximize trade promotion effectiveness. Budget Allocation ­ Helps businesses distribute funds strategically based on real-time data. AI-Powered Training & Support ­ Delivers real-time guidance, reducing the learning curve for new users.By unifying transactional and analytical functions, CPGvision enables cross-functional collaboration, transforming siloed strategies into cohesive, practical and executable plans. For instance, a promotion crafted by the sales team is instantly reflected in financial forecasts and supply chain logistics, creating a closed-loop system that aligns strategy with execution.Bartkowski emphasizes that PSignite isn't using AI just for the sake of innovation--it's about making AI work in practical, and impactful ways."We're not just layering AI on top of existing systems. We're using it to fundamentally change how CPG companies approach revenue growth," he explains.The impact of PSignite's solutions is evident in its client success stories.One major CPG company was losing an estimated $400,000 per week due to invalid deductions--an issue that was draining its profitability. After implementing PSignite's AI-driven deduction management tools, the company significantly reduced revenue leakage while improving overall financial performance.Another client struggled with inefficient trade promotions. By leveraging PSignite's AI-powered scenario modeling, the company refined its promotional strategies, enhancing both sales performance and retailer collaboration.A Future-Proof Approach to Revenue GrowthPSignite's trajectory is defined by relentless ROI-based innovation.Upcoming enhancements to CPGvision include expanded AI Agent capabilities, such as real-time promotion adjustments based on live sales data and predictive analytics for emerging markets. Bartkowski envisions a future where AI not only streamlines operations but also anticipates market shifts, empowering clients to stay ahead of macro and micro market disruptions.For CPG firms navigating inflationary pressures, retailer demands, and volatile consumer behavior, PSignite offers more than just software--it provides a partnership rooted in expertise, agility, and transformative technology.By marrying AI's potential with decades of hands-on experience, PSignite isn't just solving today's challenges--it's reimagining the future of revenue growth management.In Bartkowski's words, "Our clients' business success is our innovation mandate."As AI continues to revolutionize Revenue Growth Management, PSignite stands poised to lead the charge, ensuring that every trade dollar, forecast, and promotion drives not just growth, but sustainable profitability. We're not just providing software. We're offering decades of CPG expertise, ensuring our clients have a trusted partner who understands their unique CHALLENGES
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