MARCH 2022retailtechinsights.com6EditorialOne of the best things about being a retailer today is having access to a multitude of tools, apps, and platforms that can make marketing hassle-free. While merchants relied heavily on manual administration, paperwork, and inefficient communication channels in the past, modern retailers enjoy the benefits of speed, automation, and cloud-based systems. Web and mobile apps allow marketers to access information from anywhere, sync with the team easily, and run a business on the go. Due to high costs and complex integration requirements, many retail marketing technologies were previously out of reach for smaller retailers. Thankfully, more software tools create affordable options for small and medium-sized retailers. So, which applications or tools are worth investing in? As retail marketing companies are now releasing easy-to-use, highly scalable and efficient systems at lower prices for companies, the IT professionals in the marketing realm, along with their senior management, are now using it to their benefit to bring these modern systems into their facilities. Adopting technology will bring prime research and insight strategies, personalized advertising, and security across a hassle-free platform. Retailers equipped with this added knowledge will be able to deliver the excellent services required of them to stay in business to their consumers.On that note, we bring you the special Retail Marketing edition of Retail Tech Insights with stories from industry thought-leaders, experts and even the connoisseurs. We hope you enjoy reading it as much as we enjoyed compiling it.Let us know your thoughts!Boost Productivity and ROI with Custom Marketing SolutionsCopyright © 2022 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.MARCH 08 - 2022, Volume 04 - Issue 02 Published by ValleyMedia, Inc. 600 S ANDREWS AVE STE 405,FT LAUDERDALE, FL 33301To subscribe to Retail Tech InsightsVisit www.retailtechinsights.comManaging EditorLinda BurnsEditorial StaffAaron SmithJoshua ThomasLisa DebraDerrick JohnJohn JamesSteven RichardVisualizerChris LynnEmail: editor@retailtechinsights.comsales@retailtechinsights.commarketing@retailtechinsights.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffLinda BurnsManaging Editoreditor@retailtechinsights.com
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