JUNE 2021retailtechinsights.com6EditorialAs normal business operations take a severe hit and brick-and-mortar outlets remain shut every now and then to contain the COVID-19 pandemic, retailers and brands have become increasingly reliant on online platforms to ensure sales and business outreach. The trend has seen the rise of direct purchase options through key advertising strategies developed for target audiences. Another trend that has made its way into retail marketing is the use of AR and VR to deliver extremely engaging shopping experiences to customers without having to leave their homes, this has proved to be beneficial, especially, in the wake of the corona virus pandemic. However, a lack of knowledge on the most efficient digital tools and devices often hinders the progress of these companies as they strive toward a modern client engagement strategy.Featured in this edition of Retail Tech Insights is an in-depth view of the best technology vendors that are aiding companies communicate with their audience and loyal customers with content that is relevant based on their location, age, and other criteria. Besides the solutions that offer superior customer relationship management and the resources to attain desired outcomes, the magazine also highlights other innovative technologies such as payment gateways, online channel integration applications and more that are integral to the retail sales procedural schema. Through the release of this edition on retail tech start-ups, we wish to help our readers gain the best access to the latest technologies that can deliver huge volumes of sales for independent retailers by utilizing digital wares to acquire new customers. Let us know your thoughts! Online Shopping, The New NormalCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof. JUNE - 15 - 2021, Volume 06 - Issue 18 Published by ValleyMedia, Inc. To subscribe to Retail Tech InsightsVisit www.retailtechinsights.comManaging EditorLinda BurnsEditorial StaffAaron SmithJoshua ThomasLisa DebraDerrick JohnJohn JamesSteven RichardVisualizerVinay CruzEmail: editor@retailtechinsights.comsales@retailtechinsights.commarketing@retailtechinsights.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffLinda BurnsManaging Editoreditor@retailtechinsights.com
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