JUNE 2021retailtechinsights.com6EditorialDespite headlines, the brick-and-mortar retail industry is still thriving with up to 85 percent of all purchases taking place in-store. Though the physical consumer interaction is unlikely to disappear anytime soon, the consumer purchasing experience is quickly evolving and to remain competitive merchandisers and retailers will need to adapt and evolve. Offering personalized experiences to customers can help improve relevancy and brand reputation. This creates a better experience for customers and retailers are increasingly relying on interactive applications that make it easy for buyers to find items and complete transactions. How workers communicate with each other and the customers directly impacts a business' success, therefore retailers are utilizing tools and training to deliver exceptional experiences. This means investing in up-to-date hardware and software that empowers workers to seamlessly complete their jobs. Traditional registers are being replaced by point-of-sale systems to help monitor transactions, and accurately track, store, and manage business data. Cloud-based POS systems are especially beneficial to growing businesses that are inherently mobile or unable to house vast amounts of data on-site. In this edition of Retail Tech Insights, we bring you the story of some of the most promising merchandising solution providers in Europe that deliver the best outcomes for their clients. This edition also offers a combination of thought leadership from subject matter experts with real-life stories on fostering robust partnerships and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the assistance in choosing the right merchandising solution provider according to your requirements.Let us know your thoughts!Adopting a Consumer-first ApproachCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof. JUNE - 17 - 2021, Volume 06 - Issue 18 Published by ValleyMedia, Inc. To subscribe to Retail Tech InsightsVisit www.retailtechinsights.comManaging EditorLinda BurnsEditorial StaffAaron SmithJoshua ThomasLisa DebraDerrick JohnJohn JamesSteven RichardVisualizerVinay CruzEmail: editor@retailtechinsights.comsales@retailtechinsights.commarketing@retailtechinsights.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffLinda BurnsManaging Editoreditor@retailtechinsights.com
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