JANUARY 2026retailtechinsights.com 19connected experiences across channels, whether online or in-store. This results in smarter promotions, better product availability and dynamic pricing that offers the right deals at the right time. On the retailer's side, Aptos' AI-driven demand forecasting minimizes stockouts and optimizes inventory, ensuring the right products are available without overstocking. Its data-driven approach to merchandise planning and pricing integrates financial, buying and store plans to enhance forecasting accuracy. Dynamic price management ensures competitive yet profitable pricing, while automated pricing adjustments and Open-to-Buy calculations further strengthen budget control and improve overall profitability. By combining real-time insights with intelligent automation, Aptos helps retailers maximize margins and operate with precision, all while delivering an exceptional shopping experience that meets customer expectations at every touchpoint."With Aptos ONE, store associates can see--when customers opt-in--customer profile details, including loyalty status, points available and how those combine with promos to give shoppers the best deals. Associates can see purchase history and open orders--they have a whole window into the enterprise without having to leave the point of sale," says Nikki Baird, vice president of strategy and product. This level of seamless integration is powered by Aptos ONE's API-first approach. Built on a three-layered structure--platform, service and experience layers--Aptos ONE simplifies integration with other retail software solutions, enhancing interoperability and collaboration. By cutting down the steps required to link multiple services, retailers gain speed, agility and a frictionless way to connect all aspects of their business--ensuring a unified shopping journey.Aptos ONE's point of sale (POS), a microservices-driven, modular system, is designed for maximum flexibility. Unlike traditional rigid, monolithic legacy systems that require full-scale updates for even minor changes, Aptos ONE POS allows retailers to customize and update individual features independently. This means retailers can introduce new capabilities quickly and adapt to shifting market demands without disrupting operations. For instance, a mixed cart can include an in-store purchase, a ship-to-home order and an online return in a single transaction. Aptos ONE POS applies for promotions, calculates real-time taxes and processes returns--even with different payment methods--while providing data safety. By eliminating transaction roadblocks and enhancing efficiency, Aptos ONE POS empowers retailers with the flexibility and reliability needed to meet evolving consumer demands and drive shopping experiences. A testament to Aptos's work is with New Balance, a footwear and comfort fashion company. New Balance was trying to expand its stores across the globe and needed a seamless, scalable retail solution. By implementing Aptos ONE, New Balance streamlined inventory, integrated omnichannel operations and enhanced customer experiences--especially in mobile-first regions. The brand optimized flagship stores with a `less is more' inventory approach and improved marathon events with faster checkouts. Consolidating multiple registers into a single digital system, they were able to reduce costs and boost efficiency, redefining retail with agility, personalization and operational excellence.With Aptos, retailers don't just keep pace with customer expectations--they stay ahead of them, delivering a truly unified, data-driven and customer-centric shopping experience.
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