9Jan - March, 2021retailtechinsights.commarketing campaigns to logo designs to even specific color palettes, nostalgic memories make people more open to new experiences. Augment on empathy-driven experiences People crave experiences that they can connect with on an emotional level­tapping into their fundamental motivations and fulfilling their deep, often unspoken emotional needs.An empathetic approach allows brands to discover who its customers are, what they really want, and what they are prepared to pay for. In the future, all end users would like to interact with an interface in an emotional mode­making the case stronger for empathy-driven experiences. While it's true that interfaces have been largely unable to comprehend feelings and take them into account, that could change with the latest emotion AI. Build your strategy around digital-physical fusion The way digital and physical worlds are now operating has dramatically changed over the last decade. To resonate with consumers, regardless of age and interface, businesses will need to locate the nexus where digital and physical connect.For example, the latest developments in reality technologies like mixed reality do not just overlay a digital layer to virtual objects, but also lets users interact with it in newer ways with gesture and voice-based inputs. It creates an environment where digital and physical objects coexist for a truly immersive experience. Businesses are beginning to explore a variety of use cases, especially inpatient care and manufacturing. Bring in aspects of minimalismWith digital innovation embracing the concept of personalization, a lifestyle of minimalism has emerged. Minimalism in design has brought back design to its core. For a screenless world, the simplicity this brings reduces designer anxiety and unclutters user experiences.One of the key advances that has changed HMI (Human Machine Interaction) technology over the past few years is the aspect of minimalism. Designers are stripping away all unnecessary elements and focusing on what needs to be there. In this sense, minimalism encourages purpose. Reckon on skeuomorphismSkeuomorphism is a concept of making items represent their real-world counterparts. Fostering a sense of familiarity by imitating and applying characteristics of real world objects to invisible interfaces make it easy for people to interact. Take, for example, smart watches that mimic analogue watch faces or apps that closely resemble age-old calculators. There are many other examples like these in the digital world that provide clues to a potential use or action. It gets easier to perceive these visual clues and act on them by shortening the learning curve. Even the present day voice assistants that attempt to sound like humans have an element of skeuomorphism. On the whole, we need to respect the threshold between helpful features and being overly enthusiastic with zero UI. Forcing a difficult-to-use interface, whether visible or not, can put the relationship between a user and your brand at risk. The future of designing for Zero UI requires a more comprehensive look at, well, the human experienceMohan Krishnaraj
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