Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof. Jan - March, 2021, Volume 02 - Issue 01 Published by ValleyMedia, Inc. To subscribe to Retail Tech InsightsVisit www.retailtechinsights.comManaging EditorLinda BurnsEditorial StaffAaron SmithJoshua ThomasLisa DebraDerrick JohnJohn JamesSteven RichardVisualizerJohn GothamEmail: editor@retailtechinsights.comsales@retailtechinsights.commarketing@retailtechinsights.comEditorialLinda BurnsManaging Editoreditor@retailtechinsights.comThe retail sector is increasing its investment in analytics, paving the way for novel initiatives designed to enhance its capabilities. It is driving innovation and helping data-driven organizations to achieve a competitive advantage. The emergence of digitalization and omnichannel strategies is empowering retail enterprises to enhance the customer experience. The transformation of the retail sector from a product-centric to a customer-centric industry is fuelling the development of robust solutions designed for customer engagement. We are witnessing an increase in customer metrics in the retail market, including customer retention, churn, digital reach, growth, lifetime, value, sentiment, emotional scorning, digital engagement, and so on. The proliferation of digital devices is expanding the access of retail enterprises to vast troves of data. The next step in the evolution of data-driven tactics is hyper-personalization, with the use of real-time behavioral data to understand consumers on an emotional level. The utilization of technologies such as AI, image recognition, mood analysis will facilitate an in-depth understanding of customer behavior.The data analytics solutions promise a range of capabilities, enabling retailers to enhance their customer engagement initiatives. We have put together this edition in the hopes of helping you enhance your digital integrations and make the best possible decisions. In this edition of Retail Tech Insights, we present to you a list of companies that are transforming the retail sector. This edition offers a combination of thought leadership from subject-matter experts with real-life stories on fostering robust partnerships and exclusive insights from CIOs and CXOs. We hope this edition will provide you with the right assistance in choosing the best solutions according to your requirements.Let us know your thoughts.The Rise of Analytics in Retail*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff
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