DECEMBER 2023retailtechinsights.com9worldwide, we have always been close to our local customers. Building on our omnichannel capabilities, we are now developing a fully integrated ecosystem with the finest digital assets to deliver a great direct-to-consumer experience by digitalizing our POS.There are many benefits to an integrated POS: faster checkout, access to real-time reporting, a better customer experience, fewer payment vendors, reduced costs, and improved stock control. We started the journey with a full integration of our stock, which is probably one of our best assets as a company. As part of our digital transformation vision, we have optimized our inventory through a dynamic ranking with defined parameters to fulfill orders. For instance, when a customer purchases a pair of shoes through our e-store, our system will analyze the stock requirements at the closest POS to the customer's address before selecting the most effective shipping source. These advanced OMS rules with AI technology allow us to increase customer experience, decrease costs, and consider needed stock for future potential sales at each POS.This approach is different from that of other large retail companies, which usually deliver online purchases from one fulfillment center, but it is beneficial for large glocal companies like us due to its scalability and cost-efficiency. By operating globally on digital product development but localizing our business in terms of content, online merchandising, and operation, we can leverage the digital assets to keep best-in-class local competitiveness.With the growing expectations of digitally native customers, technology is not just a tool anymore but a complementary part of the business that enables companies to provide a seamless retail customer experience. Organizational success starts with an integrated customer experience model. With customer connection as an integral part of the overall company strategy, companies will be able to set themselves apart through the experience they create for their customers. By operating globally on digital product development but localizing our business in terms of content, online merchandising, and operation, we can leverage the digital assets to keep best-in-class local competitivenessRoger Graell
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