DECEMBER 2023retailtechinsights.com8In my opinionHow medium size businesses should stop dreaming of a data-driven future and start using know-how.The Concept of Data in Average-Size CompaniesI tend to talk often, in formal and informal meetings, about the size of the business, about volume, which is key information to making the right decisions, especially when we're deciding what to give priority to.By Michele Matejka, Head of E-Commerce and Digital EMEA, MMG | Millet Mountain GroupESCAPING FROM THE DATA-DRIVEN CHIMERAMichele Matejka
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