December - 2022retailtechinsights.com8IN MY OPINIONOne of the reasons why I love working in the retail industry is the fact that it evolves in a rapid pace while it gives us the opportunity to learn something new every day. If someone told me a decade ago that we will work with real time information, provided by RFID or AI, and will be able to create personalized solutions by customer profile, I would have thought this is something out of this world. Looking at my daily work today, this is exactly what I do. The retail industry has been transforming into a smart, digitalized landscape with advanced technologies. While in 2020 the retail apocalypse thought us that we must adopt or die, there were many who only focused on their e-commerce presence and placed less attention on their physical stores. By Gen Lehn, Country Head - Inditex Vietnam, PT. Mitra Adiperkasa TbkKey success factors for smart retail store transformationGen Lehn
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