November - 2022retailtechinsights.com 19 We help companies gain greater control over their online presence and reputation with software solutions to deliver a memorable `Near Me' Brand Experience -- from online interactions to offline sales UberallIncreasing Online Presence to Improve Customer BaseThe previous year brought rapid and unprecedented change across the retail industry, potentially changing the way customers shop in the future. The current marketing landscape has moved towards a more data-driven approach which has paved a path for new opportunities as well as complications. Retail marketers must continually change their way of thinking and come up with new strategies to cope with customer demands. Adding on to the woes of a retail marketer is the surplus amount of customer data available from both online and offline sources. Furthermore, the information has to be combined all together to create a comprehensive single customer view is also a tough feat to accomplish. At this juncture, offering the necessary tools, experience, and procedures to guarantee they remain competitive in a continuously altering marketing field is Uberall. The company helps clients gain greater control over their online presence and reputation by providing software solutions to deliver a memorable `Near Me' Brand Experience -- from online interactions to offline sales.Uberall was formed on the vision of David Federhen and Florian Hübner to more effectively combine the internet and the real world, allowing businesses to attract new clients, improve customer relationships, and enhance sales. Together they developed a platform that connects companies with local customers through search and discovery, engagement, and conversion ­and in 2013, the company was born. As a global SaaS provider, Uberall's software solution provides companies optimal online visibility ­ enabling clients to easily connect with consumers. The enabled connection allows businesses to associate with consumers at all the online touchpoints they have with the local outlets of a brand, from finding, persuading, buying and recommending, to returning as a regular customer. Since 2013, Uberall has been assisting companies all over the world in managing their digital presence, controlling their reputation, and standing out to consumers seeking their products and services on any platform.Currently, with a 150 percent growth in "near me now" searches, more customers are exploring for items and services on their mobile phones than ever before. Uberall's disruptive digital marketing strategy assists clients in optimizing their business to convert internet searches into offline purchases. The company's multi-channel approach enables clients to stand out online and engage with more prospective consumers through a worldwide network that includes Google, Bing, Yelp, Google Maps, Facebook and Instagram, among others. Interestingly, Uberall's solution helps enterprises to verify that every location is consistent and correct across all platforms, hours are correctly updated, and directories are updated with the touch of a button. Also, the solution helps retailers manage their online presence and allows them to exhibit shiny new wares on Facebook for their stores. From a single easy-to-use, centralized platform clients can respond to reviews in seconds, upload images from an in-store event -- all in real-time. Furthermore, Uberall's location marketing cloud solution acts as a control center for reputation management. The solution allows an organization's team or branch management to receive a notification of a customer's review and enables them to respond immediately. Also, companies can publish posts on social networks (for example, Facebook or Google) and create unique landing pages for individual store locations using the cloud solution. BIO COMPANY, an organic retail chain, is one of Uberall's clients that achieved positive results after implementing its location marketing cloud service. BIO COMPANY uses the Location Marketing Cloud to centrally manage information about store locations and to create landing pages for specific locations. Within a year, BIO COMPANY was able to generate 56 percent more clicks and 350 percent more page impressions. On average, their ranking on Google improved by eight spots and has secured the company a solid place on the first page. TOP 10COMPANIES 2022RETAIL MARKETING
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