December - January retailtechinsights.com 19know-how. Covid crisis assured us that we have made some good decisions about the locations and machines' interface. For example, we decided from the beginning that Omniva's parcel machines will be outdoors ­ so they can be accessible regardless of the time of day or day of the week. In a health crisis it became one of our crucial success elements ­ outdoors means there are fewer people around and the risk of infection is lower. Also, the touch screens of the parcel machines are cleaned daily, but our APM screens are designed to be used without physical contact, i. e. they work with your gloves on, and contactless payments are available in all parcel machines.Omniva's APMs are put together from modules of different sized lockers so they can be adjusted depending on specific location and user statistics. That way we can offer our services anywhere - we have seen that parcel machines help launch local e-commerce ventures in smaller settlements. Talking about location, this is the really tricky part (where we, of course, also have loads of experience). We have concluded that APMs are user- and time-friendly when they are located "on the way to home". We've had some oversights there, too. For example, installing an APM in front of the largest department store in Estonia did not work out well and we couldn't believe the stats at first. It was then that we realized that the locker was just not located on people's way home, so they did not want to order their packages there!We thrive to make our customers' lives easier. Last October we introduced a new solution, which enables one locker to store several different parcels ordered by the same individual. Thanks to this smart development we can store up to 15 percent more parcels.But the possibilities for future developments in the APM business are endless. In the near future, the key actions for us are improving our track&trace system and surge pricing/dynamic pricing model for faster deliveries measured in days or even in hours. Omniva is also on its way to becoming an IT partner for companies outside the Baltics, thus delivering its APM's know-how even further. We have entered into an agreement with Hrvatska Posta for the use of our parcel locker software and a network with 300 parcel machines that will be established in Croatia by the end of 2022.The rapid growth of e-commerce and labor-related problems will continue challenging the service level and profitability of retailers and service providers globally. Omniva's comprehensive parcel machine product has proven its cost efficiency, scalability, and improved customer experience. Indrek Kaus
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