DECEMBER - 2021retailtechinsights.com6Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof. DECEMBER - 01 - 2021, Volume 03 - Issue 12 Published by ValleyMedia, Inc. To subscribe to Retail Tech InsightsVisit www.retailtechinsights.comManaging EditorLinda BurnsEditorial StaffAaron SmithJoshua ThomasLisa DebraDerrick JohnJohn JamesSteven RichardVisualizerVictor Cruz Email: editor@retailtechinsights.comsales@retailtechinsights.commarketing@retailtechinsights.comEditorialLinda BurnsManaging Editoreditor@retailtechinsights.comThe old cash register is rapidly being replaced with continually developing tech-driven business tool alternatives. The point-of-sale (POS) system is at the forefront of driving this trend. These systems go beyond in-person transactions by providing business management capabilities, including click-and-collect shopping, loyalty programs, and bill splitting. With the increasing use of e-wallets and mobile payments, it is reasonable to conclude that a customer expects a more smooth and customized experience with a retailer while making a purchase.Today, retailers have turned to personalized marketing to retain consumers or even attract new buyers. Fortunately, with the latest POS technology available, stores can accomplish this much more easily. It doesn't stop there. Merchants are now searching for a strategy that can track and leverage customer personas to deliver relevant deals or enroll them in a loyalty program in order to provide a better shopping experience. As a result, merchants will be able to increase client loyalty to their brand, and these specialized demands will assure repeat business.Furthermore, following the significant growth of the online e-commerce sector, there is a great need for a POS system that can easily handle an e-commerce business, perform the same stock check, and enhance efficiency. Along with e-commerce, the year 2021 has seen a surge in social media selling on sites like Facebook or Instagram. Here, advanced POS systems can give retailers insights into which platform will provide the best return on investment. As a result, there is an obvious need for an innovative POS solution provider that can help with optimizing the POS process. On that note, leafing through these pages will keep you up to date on the most recent and forthcoming POS solution providers, enabling you to stay ahead of the curve.Let us know your thoughts.Shaping the Future of Shopping*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff
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