retailtechinsights

Creatuity Modernizing Retail Strategies with Omnichannel Solutions

The Era of Analytics Ubiquity

Looking ahead to the new era, we expect to see global retailers continue to grow their analytics initiatives.

These initiatives are beginning to drive competitive advantages for data-driven organizations, from customers in large global entities to smaller shop retailers. For retailers, digitalization and omni-channel strategies have driven much-needed technology investments that are focused on the customer. The retail industry as a whole is transforming from being product-focused to being customer-focused. The evolution is long overdue—and with it, there’s a need for a renewed focus on customer metrics.

In 2019, we saw various customer metrics begin to take center stage. Customer retention, churn, enterprise voice of the customer, digital reach, growth, lifetime value, sentiment, and emotional scoring, digital engagement, customer satisfaction, and net promoter score are some of the metrics that became commonplace at various levels of the organization.

For all these years, every customer with a smartphone has proven to be a source of data. However, the new frontier in personalization will analyze eye movements, emotional data, and DNA in addition to searches, purchases, and views to pinpoint precisely what customers need in real-time. Hyper personalization is the very next step in our fixation with data.

In 2020, we will get to see retailers tapping into real-time behavioral data to understand consumers on an emotional level and take analytics technologies to the next level. AI, image recognition, and mood analysis provide in-depth and detailed understandings of consumer attitudes, reactions, and patterns.

These evolving capabilities can solely generate more opportunities to research and learn, to experiment, to innovate, and to fulfill the requirements of our customers as we tend to move toward analytics ubiquity. A culture driven by data is a must, and with data volumes growing exponentially, the competitive advantage for people who do embrace data analytics will continue to grow.

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Top Companies

Appriss Retail is a top-notch retail software solution company that offers Software-as-a-Service (SaaS) technology. This company serves the retail firms in six continents. Bagging more than tens of thousands of clients, Appriss Retail has gained expertise to resolve technical challenges incurred in around 15 disciplines of the retailing industry. Integrating artificial intelligence, Appriss envisions hiking the companies’ performance and revenue standards. By using its 20-year experience in the field of data science, its high-tech platform provides advanced insights into operational analytics and practical decision-making. AI-based cognitive concepts cater to the various verticals of the enterprise such as finance, marketing, management, etc

apprissretail.com

Creatuity is one of the top retail technology providers. This company is specialized in designing, developing, implementing, and testing attractive and responsive e-commerce websites. Employing its skills and expertise, Creatuity offers cutting-edge Magento tech solutions to the e-tailing companies. Focusing on standardizing the user interface and customer interaction portals, Creatuity plays a significant role in culturing top-rated shopping experiences. The open-source Magento platform tackles and resolves problems in carrying out business processes and transactions. Creatuity’s tech solutions are data-driven, real-time and purpose-oriented. Supporting retailing business and helping them prosper Creatuity has been delivering result-driven tech updates globally

creatuity.com

An end-to-end provider of software and services for the retail space

www.dieboldnixdorf.com

VTEX provides cloud based e-Commerce Platform and Omnichannel solutions

vtex.com

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