The Amazon effect, economic uncertainty, e-commerce growth, and disruptive technologies are considered as the top-ranking challengers when it comes to the modern supply chain.

FREMONT, CA: The supply chain continues to be the best means of the retailers to drive customer satisfaction and loyalty, along with efficiency and profitability. However, the critical nature of the supply chain is sometimes mismanaged. Looking at the past few years, retailers need to pay more attention to their supply chains than they have before.

The presence of the Amazon Effect and the collective growth of the omnichannel phenomenon have disrupted supply chains by creating different possibilities, for example, delivery from all retailers in the next-day. E-commerce transactions need better flexibility and supply chain collaborations that can examine their order management process to make sure they deliver items on time and cost-effectively. Similarly, brick-and-mortar retailers need to implement better adaption of their supply chain practices to react to the continually increasing number of customer demands.

With such a dynamic environment, an enhanced data-driven decision needs to be brought for the future success of supply chain projects and retail processes, along with better use of analytics for regular operations, including labor management, order management, inventory management, price management, etc. By giving lesser attention to data and analytics, shippers might risk missing significant metrics such as on-time, freight costs per shipment, in-full overall shipment visibility, transit time, the cost to serve, and order-to-delivery cycle time. Predictive analytics makes use of historical and real-time data sets to identify patterns and make predictions, keeping in mind the future sale.

Additionally, retailers can also get different ideas on how to effectively apply the collected information and make better supply chain decisions. Along with the entire digitization of the supply chain, including the Internet of Things and blockchain, the retail operations today, represent the meeting of physical and digital flows together. Fundamentally, supply chains keep evolving into complex international networks to create value for their end-user customers or consumers.

With the expansion and development of the supply chain ecosystems, retailers will also boost their supply chain to deal with the more significant international turmoil. Amidst the increasing globalization, the supply chain in today’s world represents physical, as well as a virtual path to the marketplace for retailers. Furthermore, it is considered as an instrumental part of how companies create, scale, and manage their global operations.

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