Retail companies are taking advantage of the advanced technologies to provide a better customer experience during the pandemic as they prefer to stay at home.
FREMONT, CA: Customers preferred to stay at home because of the public health pandemic COVID-19 and instead moved to more online e-commerce experiences in 2020, causing a quick, large-scale change in the retail business. Now it's up to retail marketers to figure out how to incorporate these trends into their marketing plans in the future.
In the following year, consumer-facing sectors will develop and adopt next-generation marketing strategies to enhance the customer experience. Customers can already make purchases through a wide range of channels, providing them a great deal of autonomy over their purchasing process. To stay relevant to these consumer-centric retail trends, retail companies will have to develop memorable customer experiences utilizing modern, data-driven business analytics.
The most inventive retail trends to watch in 2021 are from cutting-edge retail technologies to intriguing new sales channels.
A New Approach to Influencer Marketing
Selfies, carefully written captions, and meticulously manipulated product images used to be the norm in influencer marketing. But recently, people have seen a significant change in the way companies and influencers collaborate. Influencer content has gradually evolved to a more raw, authentic appearance, and this trend will continue through 2021.
Audiences are more likely to trust businesses that include genuine voices, and today's smart users can detect an overly-produced commercial a mile away. Brands that do not value authenticity in their influencer partnerships risk losing high engagement and ROI the following year. It's time to concentrate on one-of-a-kind influencer content that promotes education, amusement, and the viewer's experience.
Even More AR-Powered Shopping Experiences
Advanced technologies such as artificial intelligence (AI), augmented reality (AR), and machine learning are all here to stay. According to a survey, consumers ranked augmented and virtual reality as the top technologies they want to help them in their everyday lives, with 51 percent indicating they are willing to utilize AR technology to evaluate products.
While augmented reality in retail is not new, it has evolved from a nice-to-have to a necessary component of companies' ecommerce offerings. Since so many people are still shopping online during the pandemic, merchants are turning to augmented reality (AR) to fill the gap between the digital and physical worlds.
Online Stores in Offline Spaces
In recent years several digital natives, direct-to-consumer firms began their journey online but have now opened and increased their physical presence. Most of the digital firms that are opening storefronts sell apparel, which makes sense because it's a sector where customers benefit from in-person interaction.
While the COVID-19 outbreak has halted the introduction of new brick-and-mortar businesses, former online-only brands are still offering offline experiences, which will continue in 2021.
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