Customers are drawn to a branded hashtag because it ties them to the items and the brand. Choose a unique hashtag that reflects the brand’s beliefs, and encourage shoppers to use it through social media, emails, and even in-store signage.

FREMONT, CA: Retail store owners, especially in the early days, wear many hats. They are in charge of inventory, staff training, vendor relations, and a slew of other responsibilities that keep the company running efficiently.

Today, many businesses know that digital marketing can help grow sales, but they do not know where to begin or how to get started. Fortunately, there are a variety of low-cost, simple-to-learn digital marketing strategies available right now. Retail business owners should consider the following digital marketing ideas to stand out.

Branded Hashtags

Customers are drawn to a branded hashtag because it ties them to the items and the brand. Choose a unique hashtag that reflects the brand’s beliefs, and encourage shoppers to use it through social media, emails, and even in-store signage. Then, follow the hashtags on social media to repost and spotlight customers in the newsletter, which will encourage even more sharing.

Social Media Stories

For an instant, dynamic, and short video material, all social networking websites now include a Stories tool. Across these platforms, almost one billion people use Stories regularly. Just last year, roughly 64 percent of firms were utilizing or planning to employ Stories in their digital marketing efforts. All one needs is an account on one of the social networking websites to get started. Begin with daily check-in stories, ‘look around the boutique’ stories, product unboxing stories, product instructional, and stories about customer service. This is an effective technique to create fast video footage that can be categorized and saved utilizing these apps’ highlights function.

Giveaways and contests

Although social media is an exceptional approach to market the retail store, what if one does not yet have a large following? A giveaway or a contest is an easy approach for retail stores to get customers to follow them and engage with their brand.

Here are a few ideas to get started:

  • To broaden the audience, hold a contest in partnership with another store, brand, or vendor.
  • Use contests to generate interest in new product launches.
  • Plan contests as a way to sell overstocked products.
  • Make sure to clearly communicate participation requirements and follow the platform’s promotional guidelines.

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