When interacting with customers face-to-face, retailers can receive direct feedback and get insights into specific markets, certain products, and even certain demographic groups.
Fremont, CA: The retail industry did undergo a massive make-over as eCommerce became the buzz of the past decade. Even after being hit massively by the COVID-19 pandemic, the retail industry survived the period because of the online stores. That being said, the current situation suggests that the eCommerce retailers may be losing the hype they had once. Ever since the pandemic imposed restrictions are lifted, there has been a rush for the brick and mortar stores which indicates that the customers still prefer in-person purchasing despite the convenience of online stores.
One of the main reasons brick and mortar stores are winning over online stores is that since the pandemic, the open-air center rents have been low and physical stores are thus better suited for capital investments. In addition, these stores are great branding tools. There are several benefits to handling and managing customers in person. One of the highlights of business through the physical store is the accessibility of in-depth data. When interacting with customers face-to-face, retailers can receive direct feedback and get insights into specific markets, certain products, and even certain demographic groups.
Besides, a store near a neighborhood can easily feel connected to its customers than an online store. Whether online or physical, retailers’ primary focus is always their customers. All the measures and methods adopted are to serve the customers and handle their queries and issues. The ultimate goal of every retailer is to connect with their customers and listen to them through many channels and successfully conduct business. And in this regard, the direct-to-consumer approach is proving to be a new arrow in the quiver. Even giants in the eCommerce market are considering investing in physical stores to sway their customers.
That being said, physical stores should not be mistaken with small indoor stalls but rather a strip, outdoor shopping center. These so-called strips are also known as power centers, which will be anchored by giants in the retail industry. In other words, malls and department stores will not have a comeback, but shopping centers do.