Next year, more and more customers will begin to compare the price they see in the aisle to the ones that are available online and purchase accordingly.
FREMONT, CA: In the coming year, retail technology will witness innovations in different areas that include sustainability, mobile shopping, and automation. The striking environmental protection initiatives might continue to be a theory than a reality, but in 2020, the consumer brand companies and retailers will get rid of the plastic in all seriousness and move toward paper garment bags and alternatives to plastic clothes hangers. The move to a conscious initiative can be the result of the new consumer demands, as well as other policies. For greater ingredient, transparency, and traceability, digital codes might also be seen on the plastic alternatives.
Apart from that, many consumers study product information and reviews while they are in the store. Moreover, the brick-and-mortar retailers will open up to offering more incentives for in-store mobile users, which will be enabled by the well-defined geo-fencing technology.
The concept of traditional, visible barcodes, which were in circulation, will decline in a few segments by 2021. Retailers will tend to replace it from their fresh food and packaging to bring more invisible, machine-readable codes that will serve more information and offer added abilities. The trend will be embraced by both package designers and retailers as well, willing to maximize space and enhance customer engagement.
The coming years in retail stores might turn out to be entirely automated, ultimately freeing up sales associates from mundane tasks to work on improving the shopping experience. The stores in the future will make use of automation to control unmanned checkout, robotic assistants, and restocking that will lead to better and effortless customer experience.
Besides, smart technology will enhance the insights from the personal interests of the customers and their buying history too, which will together enable proactive consumer support. The in-store service will make a move from reactive to proactive assistance and advice, by helping the retailers with the specialized backing, whenever or wherever they need it. Augmented reality has been in the retail industry for some time now, but it has shown great potential to be a significant trend in retail settings that can shift how the customers’ in-store experience.