The convenience factor has become of utmost importance with the rise of online retail. Customers can search for products anywhere, anytime, and using various kinds of devices. However, what most people fail to realize is that the majority of sales still take through traditional brick and mortar stores

Fremont, CA: The retail sector continues to grow as the customer's hunger for products keeps increasing. Despite facing multiple periods of recession over the last decade, there has been a year on year increase in sales figures across the sector. This is mainly due to the technological advances that have transformed the customer's shopping experience on the whole. The emergence of e-commerce retailers has increased competition amongst retailers. The convenience factor has become of utmost importance with the rise of online retail. Customers can search for products anywhere, anytime, and using various kinds of devices. However, what most people fail to realize is that the majority of sales still take through traditional brick and mortar stores. While e-commerce retailers offer the advantage of convenience and various offers, customers always look for a real shopping experience. The whole idea of seeing and touching what you want to buy is deeply embedded into the majority of customer's minds.

Traditional retailers need to make a note of the customer's interests and accordingly leverage the various technologies available at their disposal. The idea is to enhance the in-store experience these customers crave for and bridge the gap between e-commerce and traditional retailers. Here are three such technologies that traditional retailers can leverage to improve the customer's in-store experience.

Self Checkout

Although they sound new, self-checkout kiosks have been around in grocery stores since the 1990s. With physical stores, customers have the advantage of taking their own time to roam around stores and pick what they need. Customers can choose what they came looking for and also browse along the aisle for other products that interest them. Once they have loaded their cart with all they need, they can simply walk over to self-checkout kiosks that allow them to scan, pay, and bag their products. This not only eliminates long, time-consuming queues at stores but also allows retailers to remove employees from operating at cash registers and instead dedicate their resources to the much-needed customer service.

Endless Aisle

One of the key advantages e-commerce retailers hold over traditional retailers is the amount of space available at their disposal to display the products. On the other hand, brick and mortar retailers are confined to the four walls of their stores. This limits the number of options that one can find at retail stores. Endless aisle kiosks provide a viable solution to this problem. These kiosks allow retailers to browse through the physical inventory as usual and use the digital platform to browse more varieties and options. If customers like something they see on the kiosk, they simply need to put in the address of where they would like the product to be delivered. This allows retailers to present more options to their customers and maintain fewer inventories.

Digital Signage

E-commerce retailers have a large number of digital tools at their disposal to attract customers to their platforms, such as imagery, videos, and first-person interactions. Digital signage is the perfect way for brick and mortar retailers to tackle this challenge. These can be strategically placed at various points in the store to catch the attention of the customer. It could be static or a moving display that highlights certain products or provides additional information. Retailers can also use this technology to put out how to use videos that always catch the attention of customers. With these in place, the customer has a more enriched in-store experience. Digital signage can also be used as an advertising platform by retailers to market products to the right customer. If placed aptly, they will draw in new customers and establish continuity between the retailer's in-store and online presence.

See Also :- Top Retail Tech Companies