AI technologies help to add more value to every part of the fashion industry, from the manufacturing processes, design process, and sales
FREMONT, CA: The fashion industry is one of the major industries in the world. Artificial intelligence (AI) is set to change the fashion industry from the way it manufactures its products to the stage where they sell the products. AI technologies are reforming the fashion industry in every possible way, like an element of its value chain, manufacturing, designing, marketing, logistics, and sales.
AI helps sell and promote fashion goods. The fashion brands influence AI and machine learning to increase users' shopping experience, enhance the competence of sales using intelligent automation, and boost sales processing using predictive analytics and guided sales processes.
Fashion brands have also started to make use of conversational assistance through chatbots and voice assistant tools like Amazon Alexa and Apple Siri. Using friendly interfaces like Alexa and Siri, fashion brands can collect data by asking consumers questions and knowing their desires and trends.
AI is soon going to take over e-commerce platforms and mobile apps with these conversational systems. Customers just need to speak out what they want and the things will be right there in their screen. Clients and customers are now able to take pictures of their choice, and smart image recognition systems can match the images to real-life items that are available for the sale.
AI-enabled shopping apps permit shoppers to take screenshots of anything they see online, identify shoppers and accessories in that photo, and then find a similar outfit or any particular design and look for similar styles. Computer vision and machine learning are also being used to facilitate spot fashion fakes and counterfeit products. Earlier, spotting fakes required the skilled eye of specialized customs or other enforcement officers. As for now, the AI systems can keep a constant watchful eye on counterfeit products. AI technologies are being used by customs and border enforcement to help spot the validity of high-end products that are frequently counterfeited, such as purses and sunglasses.