Most fashion brands and retailers are implementing 3D sampling technology and stepping forward into environmentally friendly and ethical business practices.
FREMONT, CA: In the early days, 3D design technology was commonly used in the automotive, aeronautic, and furniture design industries. The fashion industry had not yet taken the value of it. Especially, the complexity of original 3D programs made them prohibitively complex for fashion designers to adopt. Over the past few years, however, these programs' innovations have enabled 3D technology to gain acceptance within fashion. Today leading retailers and fashion brands use 3D visualization, sampling, and printing techniques to fuel process efficiency, product development, and allow mass customization. The use of 3D technology in the fashion industry is largely in infancy. Still, it is fast becoming a must-have for apparel brands looking for new avenues to gain a competitive advantage and stay ahead of the curve.
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By leveraging 3D technological attributes, including digital pattern making, 3D sampling, and 3D fit through digital avatars, fashion brands can optimize and transform product development and production process into a more efficient, increasingly sustainable way of designing and prototyping clothing. The reduction of physical samples results in the prevention of excessive material waste and a significant carbon footprint. Many fashion industry leaders began implementing 3D technology on several levels. Many brands perform their design process from sketching through sampling and showroom with 3D design technology and are achieving 100 percent 3D apparel design process. This transformation to all digital clothing production has been an ongoing trend for the past two years.
Thanks to the usability and intuitive design of several of these tools, apparel brands do not need specific expertise to harness the benefits of 3D and interactive 3D solutions – only the wish to innovate. With a gentle learning curve, an increasing number of apparel brands can take advantage of this niche technology. In conclusion, it seems only a matter of years before 3D visualization becomes the standard over physical supplies and samples when presenting to consumers in business environments.