Technology is transforming the retailing experience for the customers and bridging the gap between online and offline purchasing platforms. 

FREMONT, CA: The consumer retail expenditure in the U.S crossed the trillion figure at least half a decade ago. A number of factors have resulted in such a paradigm shift, but technological innovations have been the greatest driver for consumers to make purchases.

The most astonishing aspect about these numbers is the fact that every year, the total of the numbers show that the majority like to shop from a brick and mortar outlet which indicates that the consumers are still craving for the in-store experience. With upgrades such as self-checkout to the digital signboards and never-ending aisle, retailers have successfully continued to keep the business up and to run. A retail kiosk can be provided in the brick and mortar shops to bridge the gap between e-commerce stores and in-store purchases. It can offer the best of both worlds with technology, enabling them to place an order online either to the home or store, making the shopping easier and faster. Three primary ways to integrate technology into the brick mortar retailers are mentioned below. Let's have a check.

• Auto-checkout:

The auto-retail kiosks such as self-checkouts have been of assistance since the 1990s. The systems assist the customer in browsing through various options present on the aisle and using the self-checkout to pay the bill swiftly. The retail kiosk is programmed to use several ways of payment options like debit, cash, and credit cards, enabling customers to skip queues and wait times.

• Digital Aisle:

Technology-driven solutions can make up for the limited space by showcasing the endless products in a digital inventory and overcome the challenge of limited space in the brick and mortar retail store. The endless aisle can feature unlimited products and can re-divert the customer to the checkout directly. This system assists alleviate the brick and mortar experience, establishing a connection between the offline and online market. By assisting consumers in browsing through and enabling additional purchase options online, retailers can keep lower inventory quantities and higher in-store product variety.

• Digital Signage:

Digital signage has the capability to be strategically placed and order thorough a window display or even from across the store aisle. Digital signage may vary between static and interactive, depending on the needs of the retailer. Despite the slow growth, biased technologies are moving forward into the retail field and providing value to the in-house stores.