Some retailers are still confused about how does AI marketing work and how can they utilize the incredible benefits of this technology. This article discusses three ways how AI can help to make new strategies for marketing

Fremont, CA: With the advancement of technology, the expectations of the consumers have also advanced. Every customer wants a personalized experience while shopping online or in-store. To meet these expectations, marketers are using AI to create personalized consumer experience and campaigns, and makes customer interaction with a product or service more improved. Businesses have already started utilizing the benefits of AI for their campaigns and promotions.

Some retailers are still confused about how does AI marketing work and how can they utilize the incredible benefits of this technology. This article discusses three ways how AI can help to make strategies for marketing.

Customer Service

AI masters the area of customer service. To make the communication or the interaction personalized, businesses use chatbots and AI messengers on their websites. Today, almost all online retail websites place chatbots to greet customers as soon as they log in. There are two types of chatbots, rule-based chatbot, which specializes in Q&A conversation with the customers, and social media chatbots use social networking sites for messaging besides working in a Q&A format. Nowadays, businesses are using natural language processing (NLP) for better communication with the users, instead of sending them automated responses.

Routine Tasks

With huge traffic coming into retail sites, retailers have to manage a lot of tasks at a time. AI can certainly share the workload by providing much-needed data analysis, creating detailed charts and even strategizing email and social media postings. These tasks are possible due to the automation feature of AI. Automation will also include voice-recognition in the near future, where customers can 'speak' to their CMS and have the tasks right done.

Understanding Customers

Harnessing the two top benefits of AI, i.e., data and analytics, businesses are processing information ranging from demographics, general interests, income ranges, etc. As more and more customers visit the site, more data are generated, and businesses get more data to process. AI can easily process and analyze these data in a matter of seconds and point out the areas and trends that need to be improved. This helps businesses to better understand their customer and their preferences.

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