Matthias Ernst, Instore Solutions | Retail Tech Insights | Top Retail Digital Transformation Solution in EuropeMatthias Ernst, COO
Instore Solutions helps retailers engineer the new reality that unites the online and in-store journey into a seamless, cohesive shopping experience. It transforms brick-and-mortar spaces into dynamic, digitally empowered environments that deliver the convenience and personalization of online shopping.

Unlike traditional tech providers that offer isolated or one-dimensional solutions, Instore Solutions leads with a holistic, omnichannel approach. Every design and interface is purpose-built to combine digital intelligence with human insight, enabling retailers to create shopping experiences that feel effortless and emotionally resonant.

“We transform stores into stories that extend beyond the walls, accompanying customers across every step of their shopping journey,” says Matthias Ernst, COO.

Driven by this vision, Instore Solutions creates environments where people and technology work in harmony. Associates are empowered to serve with confidence, in-store operations run efficiently and customers engage with brands in meaningful ways. Its digital ecosystem weaves together personalized recommendations, interactive displays and sensor-based touchpoints, turning everyday shopping into engaging and intuitive experiences.

This connected framework draws on deep technical and creative expertise, with capabilities spanning digital signage, mobile applications, interactive virtual shelves and sensor-driven POS systems that make physical stores as intelligent and adaptive as their online counterparts.

Each project begins with a deep understanding of customer behavior at the point of sale. From these insights, it crafts experiences that strike a balance between creativity and operational reliability. Interactive and sensor-based POS systems can be highly intricate, but Instore Solutions designs them to scale effortlessly, with every experience continuously monitored and optimized through real-time analytics to ensure measurable returns long after rollout.

  • We transform stores into stories that extend beyond the walls, accompanying customers across every step of their shopping journey.


For example, in collaboration with Samsung, Instore Solutions developed an interactive audio soundcheck station that allowed customers to compare soundbars and TVs by selecting music genres and devices through a central tablet. The result was a measurable uplift in sales performance and a prestigious Silver Award from the Shop! Association, underscoring the commercial and experiential impact of its work.

Turning Digital Intelligence into Sales Growth

Instore Solutions’ strength lies in its mastery of UI and software development for customer engagement. For over a decade, it has partnered with leading sensing technology companies to co-create applications that detect presence, motion and demographics while maintaining strict GDPR compliance. These systems trigger tailored digital responses that surprise and delight customers.

To influence purchase decisions, its solutions integrate seamlessly with instant checkout technologies and curated rating platforms, creating a frictionless, data-driven ecosystem. Emerging technologies, such as digital price tags, now guide customers, detect out-of-stock items and track shelf-level interactions, bringing affordable smart shelf applications and enhanced retail media performance. Together with advanced self-checkout and grab-and-go systems, these innovations deliver the same level of data precision and convenience that online shoppers have long enjoyed.

Future-Proofing Retail with Human Insight

A defining element of Instore Solutions’ DNA is “retail robustness.” Its technologies are engineered for continuous, reliable performance even in high-demand environments.

From the first concept sketch through storyboarding, testing, deployment and post-launch optimization, it remains a steadfast collaborator at every stage. Each installation is built to last, remotely updatable and engineered to protect a retailer’s investment over time. Proactive maintenance, user analytics and on-site assistance ensure every system performs seamlessly in real-world conditions, supported by 24/7 availability and a “no cure, no pay” promise that underscores confidence in its results.

Amid rapid advances in retail technology, Instore Solutions keeps the human element at the center. AI serves not as a replacement for human connection but as a support that enables store personnel to anticipate customer needs with greater intuition. Guided by its people-first mindset, the company continues to explore new frontiers in sensory and data-driven retail, merging digital and physical realms into a single intelligent ecosystem.

For global retailers navigating the complexities of modern commerce, Instore Solutions provides both technology and vision, transforming stores into living stories that connect people and experiences.