Fez
Transforming Retail Industry with Data-Driven Solutions

Fez is a retail technology company driving innovation in the Japanese retail market by leveraging its vast data aggregation to augment the retail experience. It provides leading-edge data services and solutions to consumer-packaged goods (CPG) and fast-moving consumer goods (FMCG) brands, helping them enhance marketing strategies and improve sales.

“Our expertise lies in investigating consumer behavior and promoting retail digital transformation (DX) through advertisements, products, storefront solutions, and more,” says Tomoyuki Tanaka, executive officer and EVP of retail media business at Fez.

At the heart of its offerings is Urumo, one of Japan’s largest retail platforms. Fez gets a clear view of trends in the industry by using Urumo to obtain permission from retailers and its end users to analyze purchase and storefront data. This ensures market statistics are unbiased toward any retailer and can be used in customer marketing activities, allowing Fez to deliver exceptional value and insights to clients.

Leveraging Urumo as its foundation, Fez provides innovative solutions, like Ads, Explorer, Shopper, and Rounder, that drive sales promotion for retailers and manufacturers. While Urumo Ads delivers ads to targeted consumer segments to analyze purchases, Urumo Explorer reveals consumer characteristics based on their purchase history. With this data, retailers and brands gain a deeper understanding of their customers, improving product development, advertising, and sales promotion.

As a result of using Urumo Ads in KOSÉ Corporation's “SEKKISEI” and “SEKKISEI CLEAR WELLNESS” campaign, there was a lift in Purchase rate by Ad exposure in proportion to the lift in Ad recall and consideration.

Urumo Shopper uses business intelligence (BI) to automate and standardize data extraction for business negotiations between retailers and brands. Urumo Rounder is a cost-sharing platform that increases sales by improving storefronts.

Data security is essential for Fez as its core business lies in its ability to acquire data from retailers. It creates a secure and robust environment to handle sensitive information, ensuring stable and secure operations. Domestic and foreign laws and regulations governing data security are strictly observed. Retailers are empowered with digital literacy and transformation opportunities with custom products and solutions to help them use data effectively.

As the influence of digital marketing platforms increases, Fez’s solutions leverage our extensive database Urumo and data-driven marketing strategies. This enhances brand awareness and increases sales promotions for the CPG and FMCG brands. By leveraging the segment finder of Urumo Ads, a patented technology to analyze vast amounts of data, clients can identify potential customers, allowing for the design of marketing activities to increase sales and achieve business growth.

Expanding beyond drugstores to supermarkets, home centers, and more, Fez aims to establish a strong presence in the retail sector by evolving the market with its innovative services.